The Amakhala Game Reserve is located in the malaria-free Eastern Cape of South Africa. The Reserve began in 1999 as a joint conservation venture between the owners of six lodges who are direct descendants of the original Frontier settler families. These families have been on the land for some five generations, having arrived here with the British settlers of 1820. In 2007, the Lion Roars Group became a partner in the Reserve. In 2011 the original members of the Amakhala and the Lion Roars Group joined together to create a joint marketing committee and initiated a comprehensive brand rejuvenation for the Reserve. The combined Amakhala Game Reserve now offers 11 properties within the Reserve. These fall under a unified marketing umbrella and brand of ‘Amakhala Game Reserve: A Pride Member of Lion Roars’. This exciting development has allowed the 7,500ha Amakhala to promote and showcase itself as the premier Game Reserve in the Eastern Cape. Accommodation on the Reserve includes a variety of Luxury star rated establishments, including restored Country houses, Safari Lodges and Tented camps, located in different areas of the Reserve. Amakhala Game Reserve is a unique conservation initiative that allows animals to be re-introduced to the area where they once roamed freely. It’s our privilege to contribute to the conservation of our natural heritage. As a member of the Fair Trade association, and with a number community development projects and foundations, the Amakhala Game Reserve continues to work to build and strengthen tourism and contribute to community upliftment in the Eastern Cape.