Co-creation makes growth sustainable. At beez, we solve any business challenge hampering growth thanks to our participatory ‘design thinking’ process. Wether it is a brand, product, people or purpose issue, our approach to innovation builds on two pillars: consumer and people-centricity. Consumer-centricity: Any business starts with a customer. Our innovation journey begins with a deep understanding of consumers. By considering people’s values and needs, beez uncovers the forces of change driving consumer expectations and market trends. At the onset of any collaboration, we thus source and scrutinise the most relevant datasets to unearth the most relevant and actionable consumer insights. We also build an accurate understanding of the company’s market position to identify upcoming challenges. People-centricity: Building on these fresh insights, we use collective ideation techniques to design new products, innovation strategies and business models. Throughout our collaboration, we foster staff engagement. Co-creation embraces diversity, embeds ownership, and fuels motivation – each of which make growth more sustainable. Leading a business transformation includes considering the company culture and the people that will make it happen. Making a difference At beez, we strive to inspire data-informed and participatory innovation strategies. Because they focus on consumer needs and engage employees. Our dedicated support includes never shying away from challenging our clients with fresh new perspectives. We leave no stones unturned in ensuring we build consensus that dodges the least common denominator. That’s how we make a difference and ensure our clients innovate and grow. Clients: ABInBev, Alpro-Danone, Coca-Cola, Corman, Couplet Sugars, EuroConsumers Group (AltroConsumo, TestAankoop/TestAchats, Organizacion de Consumidores y Usuarios, DecoProteste & Proteste), SNCB-NMBS, Akzo-Nobel, Gadus, Unilever, Vandemoortele, and a lot of start-ups...