XLR8’s purpose - Strengthen grassroots football by providing all community players with the opportunity to access high quality coaching and appropriate player development opportunities - In doing so, XLR8 will strengthen the technical foundation for all players in NSFA and raise the quality of the football and player engagement with the world game - XLR8 will reinvest all profits into the NSFA, supporting future growth of football participation and development in the region The goal is to create a short video that expresses XLR8’s purpose and vision to the wider community, highlighting XLR8’s variety of programs and all the stakeholders invested in XLR8. - XLR8’s impact on players, clubs and coaches – How we have assisted with their club’s vision and player development - Program footage (in-club and association wide) - Stakeholder interview clips/voiceovers (Coaches, players, club officials, parents) - Why clubs and players choose XLR8 XLR8 Core Values These values must be expressed across all media content either explicitly or implicitly. We aim to deeply connect with people within the community, highlighting what we stand for and the characteristics XLR8 coaches possess. - Caring: Builds rapport, shows desire to help, respectful - Engaging: Enthusiastic, Empathetic, sessions are enjoyable and relevant - Inspiring: Empowers others, encouraging, challenging, strong communication skills - Knowledgeable: Adaptable, organised, deep understanding of coaching principles and possesses technical and tactical knowledge