MArteLabel was born in 2008, aiming to find a new way of producing, communicating, promoting, thinking and managing a specific model of artistic and musical projects, which vocationally embrace the contamination of arts and the integration of entertainment and new technologies. We can safely state that the MArteLabel model acts as a third way that independent music can take to emerge into a new recording market, staying away from TV talent shows and "traditional" approaches still based on the quantity of records sold (physical or digital). MArteLabel today brings on the table an hybrid approach, where the album production is NOT the ultimate aim, but just one of multiple steps of an open minded, consistent and sustainable management strategy regarding a particular music proposal. MArteLabel also focus on forming new actors in the managerial music field. Since 2008, the label has been staging professional training courses for producers and music events planners, in order to offer new job opportunities to young enthusiasts. Course participants will be provided of a deep knowledge about the musical events industry, the production and management of an artist and, above all, will take the opportunity to train themselves within our structure through a training internship. MArteLabel is currently working on some recording projects: Gli Scontati, Dellera, UNA, Mammooth, Gianluca De Rubertis, Giacomo Toni, Anudo, Petramante. Others are in co-production with partner labels, such as Mustache Prawn and the Piccola Bottega Popolare. Since 2014, our affiliate label Beta Produzioni has been working with artists with Leo Folgori, Odiens, Gianluca Secco and Malamadre and has included numerous young artists in his editorial catalog.