not only pink and blue is actively and consciously challenging stereotypes from birth by changing buying behaviour that perpetuates stereotypes, challenging stereotyped communications and supporting all parents regardless of gender on their parenting journey, and we believe we can drive real change. Are you a parent frustrated with the pink/blue divide in kids products? Are you one of the 60% of parents who are worried about gender stereotyping and the impact it can have on your children? Would you like to know that you are being given the option of all the products not what someone else has decided is 'for' a boy or 'for' a girl? Then notonlypinkandblue.com is the place for you. Our directory of brands with children's products for all children have boy/girl filters because we believe that all colours are for all children, all children can play with all toys and all children should see themselves and other children in the books they read. We’re curating the best independent businesses to help you shop without stereotypes for kids products and gifts. Follow us @notonlypinkblue Facebook, Instagram, Twitter