SOIL is the answer to a simple question entrepreneurs Remco Groeneveld and Gustavo Bottino kept asking themselves: "Where can we go for food that's both healthy and tasty?” The two friends, who met while living in California, quickly noticed many other people have the same problem finding such a place in the Amsterdam restaurant scene. "Over the years I grew really concerned about the environmental and health impact of what we eat, but as a meat-loving Brazilian just wasn't willing to give up on tasty food. We racked our brains for a year to find a solution to this problem. We came up with SOIL as a casual and friendly place where you can go for breakfast, lunch, dinner or just for a borrel and everything is fundamentally delicious but guilt-free", says co-founder Gustavo Bottino. SOIL promises delicious food made from local and seasonal ingredients. The fast-casual restaurant is plant-centric but also believes there is a place for high-quality animal products from conscious local farmers who have adopted sustainable and humane farming practices. This means beef, chicken, eggs and cheese can be added optionally to the vegan base dishes. SOIL's menu promotes balance, flexibility and the concept of 'less but better'.