UTOO is a mobile app-based taxi hailing service, based out of Chennai. The inception of UTOO is grounded in the understanding of the immense impact that daily commute has on the lives of consumers. The cab-aggregation platform is aimed at redefining the taxi experience through an amalgamation of superior ride quality, transparent pricing and driver empowerment schemes. Every aspect of the service is defined keeping in mind the best interests of all stakeholders, an approach that is underlined by the platform’s tagline - “At UTOO, U too deserve the best.” UTOO’s services stand out because of its emphasis on transparency and technological innovation. As a founding principle, UTOO maintains a strict No Surge Pricing policy. The current fleet comprises of Datsun Go+ vehicles in the UTOO Compact segment & Nissan Sunny vehicles in the Sedan segment. The premium cars perfectly complement UTOO’s mission to provide customers with safe, comfortable and reliable transportation. In addition, UTOO will also be rolling out a loyalty program to reward frequent commuters.