Promotional Goods & Business Gifts You may be considering promotional products, but wonder how they can help your company. Believe it or not, these tiny little investments can often provide you with a better return on your investment than billboards or bench ads in the community. Ads like billboards may be noticed as people are driving around town, but they are much more expensive than a giveaway item and will only appear in one place, where promotional products can travel around from place to place. In fact, promotional products can help your company in a number of ways you may have never thought of. The main use for promotional products is to increase brand recognition. Marketing, advertising executives and business owners also report that they often use branded merchandise in product giveaways, combining it with a call to action. In whatever way you decide to use promotional products in your advertising campaign, they are certainly likely to help you build awareness and increase sales for your company.