SMBS is the leading company for B2B and B2C software of the diamond industry offering two powerful tools: Feed Center, Harmony. Also we are owned by Rubinstein Software: Rubinstein Software Ltd. is a software house specializing in solutions unique to the diamond industry. Founded in 1992, Rubinstein Software has been an integral part of the dynamic environment of the diamond industry. By equipping diamond manufacturers with software applications, Rubinstein Software enables manufacturers in providing end-to-end solutions for fluent inventory management. Rubinstein Software leads the field in inventory management particular to the diamond industry. Having consulted and serviced over 200 companies in the industry, Rubinstein Software saw the need for a software solution that is customized to address the individual demands for each manufacturer and dealer. In response to that need, the Fantasy system was developed.