Our mission as a company is to help the world meet the growing demand for food by supporting the animal protein value chain with innovative and sustainable genetic solutions. Our ambition is to create value as a global leader, through Better Breeding Today for a Brighter Life Tomorrow. The focus of our balanced breeding programmes is to breed laying hens that produce top quality eggs in a sustainable way. Our selective breeding approach results in laying hens that produce more 1st quality eggs with every new generation. As a result of our breeding program you can expect with every new generation: - Stronger and happier laying hens - A prolonged life for each hen - Less frequent replacements - A more sustainable production in total - Higher earnings for producers Hendrix Genetics is one of the world’s leading breeders and distributors of white and brown layers. Our laying hens are suitable for traditional and alternative production systems under different climatic conditions. Different global regions have unique conditions and require a tailored solution. We offer a regional approach for each market by providing six different layer brands.