THE ITALIAN MAKE UP PROFESSIONALS. The Italian professional make up created for all woman, designed to be easy and immediate. Professional skills, revolutionary and non conventional Ideals, an ironic and breakaway language, all this together with an unusual image made the brand become loved by the public and a legend among professionals all over the world. The visionary originality, but also the deep ability to understand the women needs, became a real model as well as a striking forerunner creativity.