So’Toys is a toys chain store all over the African continent. So’Toys aims to develop a Pan African name of toys stores providing a complete variety of beautiful, secure and up to date toys to Africa, including toys from top international brands as Hasbro, Mattel, Vtech, Smoby, Rastar, IMC Toys, Lansay, Bontempi and more, including licenses as Star Wars, Frozen, Disney, Barbie and Marvel with all the super heroes. So'Toys name is already present in several African countries like Ghana, Kenya, Senegal, Ivory Coast, Ethiopia, Gabon, Togo, Congo DRC, Angola, Cameroon, Madagascar, Benin and Mauritius and will accelerate its development in the next year. So’Toys development in the different African countries is based on strong partnerships with first class operators, with which Somex has established strong relationships over the years. The So’Toys online platform enables toy importers, distributors, wholesalers and retailers in Africa to make their orders online directly from the So’Toys catalog(s). For additional information or franchising opportunities, please send us an e-mail at contact@sotoys.be.