Fluent are a strategic user experience agency providing user-centred design services to some of the biggest companies in the UK (and internationally) including major financial, arts, education, commercial, entertainment and charitable organisations. In particular, we excel in information architecture, user research and digital design by focusing on what we call 'evidence-based design' through which our aim is to ensure that every design decision is backed by clear rationale stemming from thorough user research, our extensive digital experience and best-practice principles.