Imagine the amount you’d spent on buying 1 designer item, now imagine spending that same amount on rental. You’d literally get 700% more wear out of your investment by renting and wearing 7 items instead of buying just 1, minimizing your fashion carbon footprint at the same time. This thought provoked our founder, Eeke van Velzen, to create Rerun. Rerun is a fashion rental service, focused on designer pieces you can wear in everyday life. Where most rentals focus on event wear, Eeke is determined in creating a service for your daily life. ‘I believe this is how we can really make a difference in how we consume fashion and create an honest alternative to the constant consumption of seasonal trends and fast fashion.’ At Rerun, we curate a collection of luxury womenswear, a mix of emerging brands, cult labels, and rare vintage pieces. Through this circular access model members can discover and experience brands more deeply without lifelong commitments. We want to create a fashion experience that explores the boundaries of traditional retail and e-commerce. An experience where access is more important than ownership. ‘Our biggest challenge is to shift the consumer's mind from the sense of owning an item to actually wearing multiple items at a fraction of the original retail price. Whomever you encounter in life won’t see whether you own something or not, they just see you have amazing style.’