BiTS in Communications's Summary The BiTS-Formula™ BiTS in Communications is using the world’s first and only formula that is able to develop and execute marketing communications and campaigns that will undisputable reach their goals and will earn more revenue than it costs (ROI). The methods of the BiTS-Formula™ are acknowledged and taught by Universities and Colleges of higher educations. Ranking on a scale 1 (for worst) to 10 (extraordinary) companies have valued the methods a 10 for innovative, 9 for effective results and 9 for value-for-money. The formula consists of: a. The 6-step approach for profitable marketing communications b. The 20 BiTS™-rules that give meaning to the 6-step approach c. The methods and models that will give content to the rules to secure the development and execution of target reaching profitable campaigns (Including the ROI-model). Even if marketing budgets are small, the formula guarantees a goal reaching and profitable communications. Specialties Target reaching, profitable campaigns, return on investment, methode,