User Insight’s commitment is to help make products that improve people’s lives. We believe that good design alone doesn’t make an individual want to use a product. Based on thousands of in person interviews, we know that people are different; they have different motivations for choosing a product, different ways of researching and interacting with products, and want to interact with brands across the customer lifecycle in different ways. We believe that by continuously obtaining feedback from users, we can help drive innovation through design iteration, ultimately reducing the time it takes to create products that are not only desirable and intuitive, but are products people want to use. To create optimal experiences, we put people in front of products, concepts or ideas and apply their feedback to the design. Our data-heavy world uses demographics to tell you who, where, when, how and what people want in a product. Our company helps you discover why by not only unveiling needs and wants but also diving deeper to uncover motivations and core behaviors (www.UiBehaviorDNA.com). We have a passionate team of industry experts in the areas of user experience research, human computer interaction, design, technology, and product/market strategy. Housing these brilliant minds in User Insight’s research driven culture drives our innovation team to ideate, collaborate, and iterate on product, service, and concept ideas. Our process allows your team to work with our experts at key points to define and refine new products and concepts in a highly efficient manner. Over the past 20 years, User Insight has steadily grown to become a trusted partner for more than 75 Fortune 500 and Global 2000 companies. 40% of our clients leverage our iterative design and research process year round.