Yuting Zhu is a London-based contemporary label that articulate designs with a mirage of artistic illusions. Graduated from Central Saint Martins with a degree of Fashion Print in 2017 following her studies at Bunka Fashion College with a speciality in Womenswear, Yuting has a deep understanding and mature approach towards textiles and patterns, enhancing her consistent discovery of experimentation. Following her previous experience at Craig Green and Ashish, Yuting launched her own label in 2018, aiming to deconstruct and combine the familiar oriental aesthetics with youth culture and contemporary art.