In 1998, Joshua Lange founded Just Squeezed Juice, Inc. to fund his winter ambitions, travels, and adventurous lifestyle. From a small cart on a Santa Fe street corner to a booming empire, Josh has built his business from the ground up. The company's philosophy has been, and continues to be, working hard every summer to support global adventures. From May to September, Just Squeezed Inc.’s one-of-a-kind crew travel from coast-to-coast selling fresh squeezed lemonade at some of the country’s most popular festivals.