Insight Active Consulting is a boutique Insights consultancy. While we focus on Insights, we endeavour to make our Insights more actionable by presenting them in a manner that is strategic and ready to use. The desire for better stakeholder value creation led to the birth of Insight Active Consulting. We believe in freeing up Insights from the conventional constraints of methodology, time, people, etc. We are EXPLORERS and we believe being free-spirited is core to the process of Insighting. While Qualitative Research is our primary specialisation, we also collaborate with experts from other disciplines, where necessary. Our work spans 3 areas of interest - People, Brands and Social Impact. Understanding human beings is at the core of what we do, whether it's their behaviour, their psyche or the culture that influences them. We use this understanding to partner Clients in their branding and social journey. We see Insighting as a craft and understand it requires high quality craftsmanship. That's why our senior team is personally involved in every project we do. They bring with them not just the experience of having worked across several markets and categories but also a strategic orientation in their thinking and recommendations. Let's explore together ...