Founded in 1997, LANCE! Group launched its daily newspaper on newsstands on October 26th in Rio de Janeiro and in São Paulo on November 1st. Groundbreaking since day one, LANCE! was the first Brazilian newspaper printed entirely in color and with national sports coverage. It is the only publication specialized in sports with customized editions on the three major cities in the country (Rio de Janeiro, São Paulo and Belo Horizonte) with different covers and news, along with the editions of the LANCE! National Network, distributed by partners on additional seven states, reaching a coverage of 93% of Brazilian GDP. The company also publishes LANCE!Net, the largest independent sports web portal in Brazil that offers the most comprehensive sports news to internet users from Brazil and the world, LANCE!TV, its web TV with own production, LANCE! Mobile, that meets the growing demand for smartphones and other mobile platforms and leads the ranking of the IVC, and LANCE!Press news agency, specialized in sports. All this content is produced by over 250 journalists. Throughout these years, LANCE! conquered a major presence in the national sports scene and a legion of 15 million readers passionate about sport using daily their content platforms.