News media is going through a massive transformation. The Grand Restructuring of Advertising Revenue has left many publications vulnerable, and the effects can be felt around the world. We want to be part of the solution. The Fix, if you will. We aim to be a trade magazine for media professionals. This is a paper for us, and about us. While the great disruption in media is global, the story is different in each part of the world. The Fix is European. We believe that our motley, multiethnic and polyglot region has specific problems to solve – especially compared to relatively homogeneous societies of the US or even China – and thus also needs specific solutions. Language can be a barrier to spreading successful templates and industry best practices – one which we hope to break down with the help of our diverse network of contributors, journalists and experts. Our lingua franca is English although native speakers in our team are a minority (just like Europe). We believe the transformation of our industry is so fundamental that in many ways we need to rethink solutions from scratch. In order to get the best ideas, we need to look across our business – giving voices not just editors but also photojournalists, engineers, or product managers. But we are also interested in the insights we can glean from other industries and how they can improve our work. Our stories aim to shed light on the media itself, the business practices and economic trends. To break down the success stories and understand what we can learn from the failures. But first and foremost, elevate the discourse around media to an evidence-based, reasoned level. As a growing media, The Fix is always on the lookout for new authors and contributors with fresh ideas and expertise in journalism. Feel free to reach out to us with any ideas!