People perform searches for your products or services at this very moment, that it is why it’s very advantageous to have an SEO expert and get a website that is able to show up in those searches and convert them into buyers. A website must be kept constantly updated to be more efficient in the search engines, it should be easy to navigate and look good for your brand, there should also be a conversion funnel to convert visitors into buyers. Analysis - Recommendations - Actions - Results