Formed in 1997, The Victoria Park Business Improvement Area (BIA)* is a not-for-profit business association that represents more than 350 merchants and businesses in the community of Victoria Park. Governed by a volunteer Board of Directors, the BIA works to promote and improve the area and is an advocate on important community issues. Victoria Park is located in the Beltline just south of the downtown core, with boundaries roughly extending east to west from the Elbow River to 4th St SW, and north to south from the CPR tracks near 10th Ave to 17th Ave S. Membership is automatic for business falling within the BIA boundaries.