We make cards that tell the truth. (And we're better on Instagram.) Neil and Nick sat opposite each other at work. About twice a week, someone passed round a birthday card for one of their colleagues. Who they didn’t even like. And boy, were the cards cringeworthy. Wouldn’t it be better, Neil and Nick thought, if cards said what we all really meant? Instead of ‘Good luck in your new job!’, it would say ‘You are moving from one mediocre job to another.’ They realised it was the one thing the world really needed. Cards that tell the truth. Cards for people who don’t like cards. Deadpan Cards.