Mission: - To provide support, training, and research focused on social media for K-12 education, government, higher education, businesses, and non-profit organizations. Objectives -To provide social media support and coverage for non-profit organizations and businesses (Texas and beyond). -To connect with practitioners to facilitate training sessions for faculty, businesses, and non-profit organizations. -To publish and present communication technology and social media research on the local, regional, and national levels. -To provide research experience for undergraduate students at Tarleton State University. -To serve as a resource for faculty and staff (across the nation) who are interested in conducting research on communication technology and social media.