Atari/当たり: Simply put, to win. To hit the target. Punk/パンク: Born out of a subculture of going against the norm. Tokyo/東京: The capital of the East where Creative meets Craftsmanship Talent lead + Creative Production combined with Japanese Craftsmanship A bilingual creative production team with a focus on culturally relevant, purpose driven branded stories, social films, activations and new technologies designed uniquely for an ever changing entertainment hungry consumer.