Gymtopia is a digital ‘storytelling’ platform for the global health club industry capturing the social impact projects that are taking place. These are stories that explain how health clubs and other physical activity organisations around the world are collaborating with their members to collect food, raise money, donate shoes, and give clothing and many other projects that create a positive social impact. These are inspiring stories, and when shared, the response is often: ‘I did not realise health clubs did that.' Gymtopia's big idea is to collect all these global social impact projects, these ‘stories’ that clubs and industry suppliers are leading and put them in a single place on the web where they become more ‘discoverable’. This also inspires more clubs to get involved and start their own project. The idea for Gymtopia catalysed after Ray Algar gave a talk in Sao Paulo to stakeholders of the Brazilian health and fitness industry.