Stepbuck is a reward-based mobile app that motivates users to get fit. The core idea behind Stepbuck is to motivate users to get fit and we realized that money is the best motivator. Hence, we have worked on this idea to create a community of walkers/runners who make a conscious effort to get fit and get rewarded for doing so. Stepbuck tracks and records a user's steps and converts them to a virtual currency of sorts called "Stepbucks" at a prescribed ratio (Ex. 1,000 steps : 1 Stepbuck.) These bucks can be used to purchase exciting coupons, products and services on the E-commerce portal - Stepshop).