heroine.nyc is a New York City based beauty and lifestyle brand that specializes in nail polish and nail care items. Our formula is 5-Free, cruelty free and vegan, and all of our polishes are proudly made in the USA. We involve our customers in the creative process as much as we can, as we want to create products with them, not just for them. All our nail polish shades are named by our followers on Instagram before they are released - it’s so much fun creating something together, and we are always excited and amazed by what our customers come up with! It is also really important to us is to give back. So important in fact, that we made it a big part of our brand philosophy: with every sale made, a part of all net profits is donated to charity - every month, with no exceptions! Let’s inspire each other!