UM Sofia is a creative media agency, committed to blurring the lines between media and creativity, data and content, and science and art. UM Sofia is part of I&F McCann Grupa, one of the leading communications systems, but also the UM global network member as part of IPG Mediabrands. Local knowledge, global trends and better quality service contribute to UM Sofia holding a pioneer position on the market. “We believe that better science and better art deliver better outcomes to our clients in the media moments that matter most.”