smpl. located in Istanbul, Turkey provides real-time web/mobile app tracking, analytics and marketing automation software which is called "smpl. behavioral management platform". smpl. is an analytics powered marketing automation software featuring real-time web monitoring, visitor behaviour detection and targeting mechanisms. It is capable of segmenting visitors and calculate engagement scores in a real-time fashion. It lets the app owner to execute custom scenarios based on the rules defined from the admin user interface. smpl. has the capability to track web sites, mobile sites, native mobile applications as well as video players. It is platform agnostic and it already has SDKs for many major mobile platforms in the market.