Intelligent machines are becoming an important component of the competitive advantage of many companies. We already see the influence of machine learning as the underlying technology driving an increasing number of marketing and business applications. Machine learning technology is also becoming crucial in applications such as internet-of-things, cyber security and predictive maintenance. Machine learning, a building block of artificial intelligence, is characterized by a system that is able to learn not only from historical data, but is also able to automatically refine itself as it receives new information. These systems are able to analyze, predict and recommend actions in applications that may have hundreds or thousands of parameters influencing an outcome. Our clients come to us when they recognize a need to leverage this technology in their own organization. We work with them to evaluate and implement machine learning into their systems and products. www.morrowconsultants.com