IT Services for the Entertainment Industry. A new way to look at TOURtech. “For nearly two decades, Roundrock Technology, formerly known as TOURtech, leveraged technology to connect tens of thousands of people at music festivals, corporate gatherings and sporting events,” said Allen Cook, President and CEO of Roundrock Technology. “While we couldn’t be prouder of our company’s history, we’ve grown a lot and aren’t just an event tech company anymore. We’re tackling the toughest IT challenges in entertainment.” “At Roundrock Technology, we aren’t afraid to take on something that’s never been done before,” said Cook. “Our team works tirelessly to realize each client’s vision by applying agile solutions and creative techniques learned over 20 years in the entertainment industry. And we are delighted that our company name and brand now reflect the caliber of our work and position in the market.” Founded in 2003, Roundrock Technology has taken on the most complex systems and tackled the toughest technology and connectivity challenges in the business, providing scalable bandwidth for major sporting events, music festivals and international product launches. Roundrock Technology also manages tech assets for Venue Nation, Live Nation’s venue management arm, through its IT Depot offering. With active install projects and a major push into the Esports space, Roundrock Technology is ready for the next 20 years of growth.