Staffordshire is in the heart of England, a place of incredible landscapes and countryside, world-leading attractions and global brands. This historic county is home to more than 870,000 people, steeped in stories from the industrial revolution to the Staffordshire Hoard, from pottery to brewing beer. The area is a hotbed of innovation that designs and makes products famous across the globe. We are the world capital of ceramics, with thriving advanced manufacturing, science and technology businesses, plus an incredible tourism offer. In the centre of Manchester and Birmingham, and just over an hour from London, Staffordshire boasts leading universities and outstanding business sites that attract an array of talent and enterprise. They come and stay for the quality of life, the wide-open spaces and the incredible value here, that make people and businesses proud to call Staffordshire home.