whY-Q Inc. and Open House Lofts is a global lifestyle, marketing and brand strategy firm with offices and creative spaces in New York, Los Angeles and Chicago, though we work in markets all over the world. Our origins are rooted in the desire to offer the most creative, innovative, and thoughtful approaches to research and brand insights. We have a passion for what we do, and are proud to deliver meaningful insights and actionable results to some of the world’s most visionary global brands.