Starting from the capital of the country (where it has its registered office), the company was generated from the experience of the investors in the sector and from the detection of less exploration of the market in the Setúbal peninsula. Expansion tendencies were motivated by the industrial - ex. VW AutoEuropa - and tourist development with a district epicenter in the city that is part of the exclusive and envied Club of the Most Beautiful Bays of the World, to which only three dozen ocean bays belong, like S. Francisco, in the United States. The region of Setúbal is served by one of the largest water courses with birth in Portugal, and the few rivers in Europe that runs from South to North. With a special ecological sensitivity, it has the only community of dolphin-robins existing in the country, splendid in its dexterity and adaptability. This same territory has an important dynamism in the automotive sector (including in the 1980s) the production of the Portuguese brand Sado, a city vehicle almost a precursor to the current and successful Daimler Group Smart. With these mottos, the company emerged precisely under the name Sado complemented by the English word rent used for rent a car or car rental, ie car rental, driving in competitive markets, with agility (had the dolphin its symbol) and with energy seeking their best positioning and business management with companies and individuals. With a dynamic fleet, diversified customers, hard core employees and founded know-how along with business vision, SADORENT has been known to deserve the trust and recognition of market segments of the West Coast of Europe. Already more than ¼ century old - operating in various segments from corporate to leisure / tourism through participation in modern concepts of car sharing and ride sharing / hailing - the company approaches the market with a modern vision of 360 ° automobile mobility: SADORENT Serving Automobility for Due Optimization.