The World Business Academy is a Santa Barbara-based non-profit devoted to elevating the consciousness of people in the business community and encouraging business leaders to use their power and influence to take greater responsibility for the communities and the environment their work touches, in addition to growing company profit.  In recent years, the Academy has advocated for projects based on this perspective that address critical issues such as climate change, where the group has been an outspoken advocate for sustainable energy use and production methods. Our Mission is to inspire business to assume responsibility for the whole of society and assist those in business who share our values. We will accomplish this mission by changing business leaders’ consciousness from self-service to servant leadership; changing the consciousness of young people entering business so they see themselves as entering a noble profession, rather than a jungle; and by changing the consciousness of the public at large so it spends its money where its values are.