Back in 2009 Co-founders Scott Bradley & Sean Towner set off on an adventure of a life time through, travelling around the world. It was in sunny California where the two stubbled across a product that had taken the USA by storm – frozen yogurt. Upon their return to Australia the two went about developing their very own special receipt derived from all natural products to create their very own custom blend yogurt. Once the receipt was finalised the two boys set about creating a fun-filled, funky looking concept store in leafy Hawthorn. Fed up with the “one-size-fits-all” approach to serving sizes in the market today. They believed that the consumer should be in control of how large their serving size is, based on how hungry they are at the time. They also believed that you should only pay for what you get. With this in mind, the two were committed to finding a way to allow the customer to decide how much they spend on their snack: Yo-get-it was the answer. In 2010 only 11 months after the first store in Hawthorn was opened a bloke by the name of Ian McMullin approached the boys wanting to buy in on their funky business. After several months of McMullin Group purchased a 50% equity share into the business adding a wealth of business knowledge and the financial support to enable Yo-get-it to grow into the market leader in frozen yogurt. With stores now all over Australia and the launch of the China operation, Yo-get-it has become easily the biggest frozen yogurt operation in Australia.