India’s New Age Lifestyle with Smoke Vodka, Smoke Wear and Smoke Water. SMOKE LAB is where the eccentric and innovative minds come together to create the premium experience of SMOKE. It is an initiative started in 2020 by Varun Jain and headquartered in New Delhi, India. It houses three products of the SMOKE brand namely, the SMOKE Vodka, SMOKE Wear and SMOKE Water. SMOKE as a brand is owned by the NV Group which started in 2019 with the launch of their new-age premium vodka range named the same.