Floral Street. A brand built on the streets of London. A city where people are proud to be themselves, proud to represent their culture. This formed the axis for our collection of contemporary floral fragrances. Only these are no ordinary florals. Floral Street is about breaking with tradition. It’s about peeling back the curtain of the secret world of fragrance. It’s about ease, modernity and joy. About beauty that doesn't cost the Earth. Because we care for our environment, we have created packaging with principles. Reusable, recyclable or compostable and all sustainably sourced. Each of our fragrances are unique and tailored for different moods - whether you are feeling dreamy, focused or quirky. Who will you be today?