Asia TV is a platform initiated to engage the British born Asians and the ethnic immigrants to stay informed with ongoing Local community updates to strengthen community networking. AsiaTV also endeavours to increase Business opportunities for Asians to flourish and create a strong marketshare.With around 19 Million of the UK households using Freeview (Digit UK), Asia TV is the first Free to Air channel started by the local Asians with an initiative to offer not only local community News and Affairs , but also to keep them connected to their ethnic origin with live updates and current affairs back home.