The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency with head offices based in the capital city of Kingston. The Board is fully funded by the government of Jamaica and is responsible for worldwide tourism marketing and promotion for the island of Jamaica. It has as its mission the development and marketing of the tourist industry so that Jamaica remains the premier Caribbean tourist Destination. The JTB’s mandate is aggressively pursued primarily through the promotion of Jamaica as a preferred travel destination; identifying new and emerging consumer groups, cultivation new relationships with travel partners and the dissemination of timely and useful marketing information to its offices and travel partners across the world.