LIFTnewyork applies expertise in industrial design, media strategy and the visual arts, focused on reworking underutilized urban spaces to create iconic architectural experiences. These dynamic environmentals inspire users and provide an ideal communications platform. Focusing on interstitial spaces, LIFTnewyork’s design team creates customized elevator cabs that transform shaftways into kinetic canvases, and rich graphic treatments that turn transitional zones into engaging 3D brand extensions. Through hand-painted murals, digital projections and sculptural installations, we complete the transformation of these often overlooked locations into fully immersive experiences. Combining industrial design interventions with provocative visuals, LIFTnewyork provides innovative communication channels that reinvent once static spaces as expressive environments. We work closely with our clients to translate their core values and marketing objectives into agile graphic identity systems and easy to execute programming.