Refract empowers Sales Management to identify and immediately improve, costly mistakes, errors and missed opportunities their sales teams make every day. In all sectors, providing coaching and feedback are essential to individual and organisational development. Whether in training, learning or on the job performance providing appraisal – praise, ideas and corrective feedback, is key to improving performance. But delivering such feedback effectively is challenging. Refract provides the opportunity to observe, reflect and improve by reviewing tagged video moments through any web-enabled device.