TOOLA’s mission is simple: Make academic research great again! We believe that academic research is often confusing, but also fascinating; it's sometimes boring, sometimes funny, and sometimes you even learn something! That’s why our philosophy is based on three pillars: Entertain. Excite. Educate. - Entertain: the academic world is full of contradictions, nerds and other weird stuff - there is enough material to keep you entertained about life in academia! - Excite: academic research has been, will be and is changing the world - we will showcase the most interesting academic studies with a real-world impact and present useful and unexpected outcomes - Educate: academic research sometimes consists of complex concepts, endless theories and difficult methods - we will explain it in a simple way with 2 minutes short videos - just in case you need a clarification or you want to start a PhD! Let's make research great again - welcome to TOOLA!