During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are truly working. Beauty industry professionals spend thousands on marketing tactics every year. Still, with a new client retention rate of 30% throughout the industry, it’s hard to know if we’re actually keeping most new clients. The solution? Create a resource that empowers business owners to better themselves, their team, and their clients. That solution originally became Meet Your Stylist, a fun, easy, and accurate match-making technology designed for salons, hairstylists, and their clientele. Since then, Meet Your Stylist has evolved into mya, the proprietary match-making software serving hairstylists, barbers, and estheticians throughout the beauty industry. mya has now helped hundreds of professionals across the beauty industry grow their businesses through better first-time experiences. By pairing people based on their personality and lifestyle preferences, mya creates lasting relationships that keep both sides coming back for more.