FWD (The Federation of Wholesale Distributors) is the trade association for food and drink wholesalers in the UK. Our members provide food and associated products to over 400,000 retail and catering businesses, either by direct delivery or via cash and carry depots. Their customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools. As well as providing the perfect product mix for each of these diverse businesses, wholesalers support their customers with merchandising materials, business advice, training courses and inspirational ideas. We also work with product suppliers to help them take advantage of the opportunity to grow their brands through partnerships with FWD members. FWD’s membership includes companies which provide services to the wholesale channel, such as market insight, technology and consultancy. Product and service suppliers looking to work more closely with FWD’s wholesaler members can join FWD as Supplier Partners, Supplier Members or Service Providers. FWD works in three strategic areas: Representing Wholesale Promoting Wholesale Bringing Wholesale Together