Launched in 2014, Tmall Global (www.tmall.hk) is Alibaba Group’s dedicated channel for cross-border e-commerce. Tmall Global provides a premium shopping experience for the increasingly sophisticated Chinese consumers that are in search of top-quality branded products. Tmall Global is China’s largest cross-border B2C online marketplace, and allows brands and retailers without operations in China to build virtual storefronts and ship products into China from their home countries. Today, there are more than 29,000 brands from 87 countries and regions across 5800 categories on Tmall Global.