Kapall is a marketing consultancy firm based in Reykjavík Iceland. Kapall specializes in marketing consultancy for small and medium sized companies. Its main focus in on digital marketing, strategic marketing and planning, consultancy for web sites, search engine optimizations, pay pr click campaigns, social media marketing, market research, data analysis, target group analysis marketing material and advertising. Kapall is already working for some of the largest companies in Iceland. Kapall is owned by Gunnar Thorberg Sigurdsson MSc eCommerce and Edda Sólveig Gísladóttir MSc International Marketing. .