Based in Sydney, Australia, Every Bite Counts was founded by 2 brothers with 7 young children between them. They wanted to feed their families nothing but the best quality food, free from artificial additives, genetically modified ingredients, unnecessary salt and sugar and with minimal herbicides and pesticides, especially during the formative baby and toddler years. EBC was founded after one of their children was diagnosed with servere food sensitivities. The safe snack options at the time were significantly limited which drove their passion and awareness to develop foods with wholesome ingredients. Our portfolio of snacks and foods are designed to help support the natural development and progression of a child’s life-long food journey. Our research is dedicated to creating healthy, delicious foods for babies and kids that are nutritionally dense and offer new taste and texture experiences to encourage independent self-feeding. The Little Bellies brand philosophy is simple. WE DO WHAT'S NATURAL - We make wholesome age-appropriate baby, toddler and kids food. SO PARENTS CAN DO WHAT'S NATURAL - Focus on the simplicity of nurturing, supporting and raising independent little people from pram to playground, not the complexities of nutrition. SO KIDS CAN DO WHAT'S NATURAL! - Happily grow and develop, play, imagine, learn, laugh and love through every major milestone – from the earliest motor skills to ongoing positive nutrition. Little Bellies is Australia and New Zealand’s leading brand of baby & toddler snack foods and is sold in several international markets including USA, Canada, South East Asia, Middle East, Europe and South Africa.